We DIG Deep

Jim Dickie began doing B2B sales research in 1993, interviewing Steve Case, Jeff Immelt, and others. Teaming with Barry Trailer, they formed CSO Insights in 2002 and continued doing interviews before conducting their first online survey in 2004. (Thanks, SurveyMonkey!)

We conduct our flagship survey, the Sales Performance Scorecard (SPS), each year. It will launch in April 2024 and gather data for two months; the study will be released in June 2024. This survey looks back at the performance of 2023 and the first quarter of 2024.

In 2023, we had 450 respondents to the SPS. We expect a similar or greater response rate in this year’s survey.

Want to know more? Give us a call or set up a time for us to meet here.

Questions? Please contact Barry@SalesMastery.com, 916-712-9621, or use the contact form below.