(Formerly CSO Insights)
We've seen a lot!
HINDSIGHT + INSIGHTS = FORESIGHT
What We Do
Our services focus on developing B2B thought leadership content and providing data-based advice in support of our vendor and practitioner clients.
What’s with the dogs?
Simple, we’re dog guys. We think they set a great example that we aspire to: friendly manners, dedicated to the task at hand, loyal. If you don’t like dogs, likely, we’re not a good fit for you. No hard feelings, just sayin’.
(Formerly CSO Insights)
About Us
Sales Mastery is a research and advisory services firm serving solution providers (e.g., CRM, AI-for-Sales, etc.) and sales leaders in the Business-to-Business arena. Our 20+ years of original research on B2B Sales (hindsight), combined with 35+ years of sales and management experience (insight), allows us to serve our vendor and practitioner clients, achieving their better future (foresight).
Our purpose is to work with and support clients with ongoing research, an ever-growing library of digital content, and creating a network of sales executives, sales enablement, and ops leaders. Co-founders, Jim Dickie and Barry Trailer, previously co-founded CSO Insights (now a research division of Korn Ferry) and have been featured in numerous publications, including Harvard Business Review, CRM magazine, Inc., and CustomerThink.com.
Jim Dickie
Research Fellow
Jim began his career with IBM and Sterling Software before launching two successful software companies. He was a co-founder of CSO Insights.
Barry Trailer
Co-Founder
Barry is a past president of both Miller Heiman and Goldmine—a world-class sales training firm and a well-known provider of CRM applications, respectively. He was a co-founder of CSO Insights.