Is Your Business Tapping into All Available Data Sources?
Capture activity data and handle tasks such as creating contact and opportunity records, linking emails and sales conversations to specific stakeholde…
Topic: AI for Sales
2020 AI-for-Sales Research Report – Exec Summary
Introduction Sales Mastery conducted its second annual AI-for-Sales survey, gathering 500 responses between 2/03/20 and 3/27/20. On the first day we received survey responses, there…
Early Adopters of AI for Sales See Tangible Results
Billions are being poured into developing AI-based solutions to try to optimize sales performance, but to what end? That is the question we decided to…
How the New AI – Authentic Intelligence – Can Improve Sales Productivity
I would like to suggest it’s time for a new AI: Authentic Intelligence.
With AI for Sales, Familiarity Breeds Respect
Here we see that most study participants viewed AI as a key enhancement to their CRM technology stack, if not an outright necessity for their organiza…
AI Is Driving Sales Management’s Interest Across the Board
One of the challenges companies are encountering is getting in the game. Sales organizations are using AI-enabled sales intelligence to identify which…
4 Things to Know About the AI for Sales Marketplace
Looking out over the next three to five years, AI is positioned to transform the world of sales in ways we never expected, helping to optimize how sal…
Salespeople Face an Uphill Battle, and AI Is Ready to Help
The announcement of an alliance between Salesforce.com and IBM generated a lot of attention on what role AI could play in optimizing performance. IBM …
Small Businesses, Take Note: AI Is Ready for Prime Time
But in taking part in an AI session, two of my fellow panelists provided real-world examples of how AI is something any size firm can leverage to opti…
To Get the Most from Your CRM, Pair It with Process
The key to making analytics work is having your sales force all doing things in a consistent manner. When that happens, you can gain clearer insights …