2020 AI-for-Sales Research Report – Exec Summary
Introduction Sales Mastery conducted its second annual AI-for-Sales survey, gathering 500 responses between 2/03/20 and 3/27/20. On the first day we received survey responses, there…
Topic: Research
Early Adopters of AI for Sales See Tangible Results
Billions are being poured into developing AI-based solutions to try to optimize sales performance, but to what end? That is the question we decided to…
With AI for Sales, Familiarity Breeds Respect
Here we see that most study participants viewed AI as a key enhancement to their CRM technology stack, if not an outright necessity for their organiza…
AI Is Driving Sales Management’s Interest Across the Board
One of the challenges companies are encountering is getting in the game. Sales organizations are using AI-enabled sales intelligence to identify which…
Dynamic Sales Coaching Can Help Your Players (Sales Reps) Win
Forgive the sports analogy, but if you think of salespeople as the athletes on the field playing the game, then sales managers are the coaches. Their …
Salespeople Face an Uphill Battle, and AI Is Ready to Help
The announcement of an alliance between Salesforce.com and IBM generated a lot of attention on what role AI could play in optimizing performance. IBM …
With Sales Effectiveness Down, Companies Should Rethink Their Sales Process
Looking over the past five years, there have been major innovations in our ability to collect and analyze both structured and unstructured data, and t…
To Get the Most from Your CRM, Pair It with Process
The key to making analytics work is having your sales force all doing things in a consistent manner. When that happens, you can gain clearer insights …
CRM Might Require an Internal Sale—to Salespeople
With the best-in-class CRM initiatives we have benchmarked over the years, specific things have helped drive adoption rates. But at the core is this u…