Setting your 2021 CRM Enhancement Priorities
We now have 100’s of sales enablement solution providers working on introducing what feels like an endless stream of new capabilities each year. So …
Tag: Sales Enablement
A Simple Way to Set Your 2020 CRM Enhancement Priorities
The reality sank in that we now have hundreds of sales enablement solution providers working on introducing what feels like an endless stream of new c…
Sales is Like an Orchestra. Sales Enablement is the Maestro
An issue I have seen repeatedly over the years is that when a company decides to tackle a sales performance challenge, multiple functional areas withi…
Salespeople Face an Uphill Battle, and AI Is Ready to Help
The announcement of an alliance between Salesforce.com and IBM generated a lot of attention on what role AI could play in optimizing performance. IBM …