Sales Mastery

We've seen a lot.

So what’s with the dogs? Simple, we’re dog guys. We think they set a great example that we aspire to: friendly manners, dedicated to the task at hand, loyal. If you don’t like dogs, likely, we’re not a good fit for you. No hard feelings, just sayin’…

If you do like dogs, there are a few resources below for you to check out; then, scroll down and enter the appropriate “Dog Door” for your role. A relevant video and more details are there for you.

We've seen a lot.

Using decades of experience leading sales research and advisory services we bring a unique perspective to our clients.

Our client work spans multiple industries and includes world-renowned companies: 3M, ADP, GE Capital, Cisco Systems, Salesforce, Direct Energy, Accenture, Farm Credit Services, Dow Chemical, Corning, Fairchild Semiconductor, Harte Hanks, Federal Express, IBM, Accenture, VISA, HP, Barclays, Rockwell and Intel.

Jim Dickie

Research Fellow

Jim begain his career more than 30 years ago witih IBM and Sterling Software before launching two successful software companies. He was a co-founder of CSO Insights.

Barry Trailer


Barry is a past president of both Miller Heiman and Goldmine—a world-class sales training firm and a well-known provider of CRM applications, respectively. He was a co-founder of CSO Insights.

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