Perfect Prospect Profile (P3) Workshop & Facilitator’s Guide

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Barry Trailer

Barry Trailer

Barry Trailer is co-founder of Sales Mastery, a sales research and advisory firm focused on AI-for-Sales solutions and Sales as a Profession. With more than 40 years of experience including stints as president of Miller-Heiman (now a Korn+Ferry company), president of Goldmine software, and co-founder of CSO Insights (acquired in 2015), Barry has been exposed to thousands of companies and their sales organizations. He brings this rich experience to advisory clients and to sellers everywhere through articles, videos, and social posts. Learn more by visiting

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