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Jim Dickie

CRM at the Top of the Sales Funnel

What are firms planning to do to hit those new revenue targets? To start to answer that question, Sales Mastery surveyed 250 sales enablement leaders, asking them to share the top three sales objectives their firms had for this year.

Jim Dickie

CRM is Your Change Agent

A “CHANGE AGENT” has historically been defined as a person from inside or outside of an organization who assists in optimizing or transforming how functional areas within the organization operate. Their primary role is not to manage the change, but rather to support, inform, and inspire the key stakeholders within the organization who will champion that transformation.

AI for Sales
Jim Dickie

Setting your 2021 CRM Enhancement Priorities

We now have 100’s of sales enablement solution providers working on introducing what feels like an endless stream of new capabilities each year. So how do we prioritize what enhancements to make to our CRM solution set?


Our Latest Research!

Our 2021 Buyer / Seller Alignment Study is hot off the press.

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