Barry is co-founder of Sales Mastery, a sales research and advisory firm focused on AI-for-Sales solutions and Sales as a Profession. His 40 years of sales and sales management expertise including co-founder of CSO Insights, (acquired by Miller Heiman/Korn+Ferry), president of Miller Heiman, and president of Goldmine software.
Barry has researched thousands of companies, and coached advisory clients to successfully transform their sales organizations. He has a rich background and proficiency in all things B2B sales and brings this expertise to advisory services clients, sellers, and sales leaders through speaking engagements (pre-COVID), articles, videos, social posts, and more.
He is currently an author/adviser to CustomerThink.com. He has written for numerous publications and has been twice published in the Harvard Business Review and was twice a keynote for HBR’s Warsaw Sales Summit.
“If I Had a Lever Long Enough…”Archimedes A question that often comes up from sales leaders during workshops or advisory...Read more
Sales Mastery, Releases 2021 Buyer Preferences Study Palm Springs, CA—Sales Mastery, in conjunction with Korn Ferry, recently completed their survey of...Read more
It’s time to take inventory. The two dimensions of change to evaluate are your position relative to the change and...Read more
The room (and the online meetings) always become very quiet when we ask this question. Everyone knows the value of...Read more